Betsy Altadena

With Betsy, we developed the brand identity and website design with a focus on warmth, resilience, and hospitality — translating Tyler Wells’ personal journey and the restaurant’s rebirth into a visual language that feels grounded, human, and quietly confident. Named after his mother, the brand’s mark is a modernized interpretation of her signature, anchoring the identity in something deeply personal. The result is a brand and digital experience that mirrors Betsy’s wood-fired heart and its role as a welcoming gathering place for the Altadena community.