LA Clippers
Celebrate the underdogs.
Project Overview
The Los Angeles Clippers came to us in a clutch situation. Key players were about to become free agents and the Clippers wanted to keep them. We designed a “yearbook” for each player highlighting key moments of their recent season. While yearbooks didn’t keep us in high school, we think these books say, "Hey, you’re important, we care about you, and let’s stay together".
Scope
- Design Direction
- Website Development
Credits
- Chris AlvesPrint Production
- Curtis IdaGraphic Design
In the end, we helped retain all free-agents that season. Multiple players mentioned that our efforts played a key role in their decision to remain with the team.
